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02 / 02Creative Work · Selected

Flagfindr Golf.

Client
Flagfindr
Industry
Golf Apparel & Sporting Goods
Services
Brand Strategy / Brand Identity
Year
2025
CreativeGolf Apparel & Sporting Goods
A Kodeii case study

Flagfindr Golf.

Creating a modern Irish golf brand that blends premium performance apparel with effortless style on and off the course.

Brand Strategy
Scroll
Gallery · 01Masonry grid
Materials.
Embro.
Sportswear.
Identity.
Cloth.
Gallery · 02Carousel
01 / 11
Gallery · 03Apparel
Gallery · 04Mister
06 — Concept

The idea.

Modern GolfIrish HeritagePremium PerformanceMinimal ConfidenceLifestyle Versatility

Flagfindr represents the next generation of golf apparel—clean, bold, and functional. Inspired by modern golf culture but grounded in Irish heritage, the brand balances premium performance with understated confidence. The identity focuses on simplicity over trend-chasing, creating a timeless visual language designed for golfers who appreciate quality, style, and authenticity.

Art direction — Minimal. Confident. Refined. Photography focuses on natural movement, premium materials, and authentic golf moments. Compositions are clean and spacious, allowing products and typography to lead. The overall aesthetic feels modern and aspirational without becoming overly luxurious or fashion-driven.

07 — Visual Identity

The system.

Color system
Flagfindr Green
#17261D · Primary · Brand Foundation
Off White
#F5F5F5 · Background · Canvas
Black
#000000 · Typography · Contrast
Typography
Akira Expanded
Wordmarks, headlines, campaign messaging
FLAGFINDR — AKIRA EXPANDED
Old Fashion Script
Signature marks, apparel details, accents
Flagfindr Golf
Design language
Modern GolfIrish HeritagePremium PerformanceMinimal ConfidenceLifestyle Versatility

Minimal. Confident. Refined. Photography focuses on natural movement, premium materials, and authentic golf moments. Compositions are clean and spacious, allowing products and typography to lead. The overall aesthetic feels modern and aspirational without becoming overly luxurious or fashion-driven.

08 — Featured Assets

What we delivered.

Brand Guidelines
Comprehensive visual identity system covering logo usage, typography, color, and apparel applications.
Apparel Collection
Performance-focused golf apparel concepts designed for on-course and off-course wear.
Launch Campaign
Photography, social content, and digital marketing assets for brand launch.
Packaging System
Premium packaging, labels, tags, and merchandise presentation materials.
09 — Outcomes

The numbers.

3
Core brand colors defined
2
Primary typefaces selected
30+
Brand assets delivered
In their words
The new identity captures exactly what we wanted Flagfindr to become—modern, premium, and unmistakably golf without following trends. It feels authentic to our Irish roots while giving us room to grow as an apparel brand.
Flagfindr Team · Founders, Flagfindr Golf
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